2017 Beauty Packaging Trends: Smaller Packs a Big Punch

In a recent Euromonitor International report, the 2017 trends for the packaging industry were announced.

According to Rosemarie Downey, head of packaging, a major trend will be the flexibility in terms of pack sizing with an emphasis on smaller pack sizes.

The benefits of smaller pack sizes include…

1. Smaller packs allow consumer affordability in populous growing emerging markets, such as India who will lead the global growth for packaging in 2017
2. Smaller packs will serve to make product portability simpler, easier to use and elevate consumers experience with beauty brands