Indena Hops on the Anti-pollution Trend Train

Anti-pollution is a growing trend, especially as science continues to reveal the harm that particulate matter and other entities can cause to skin. Aligning with this demand to protect skin from pollution, Indena will launch Vitachelox (INCI: Vitis Vinifera (Grape) Seed Extract (and) Camellia Sinensis Leaf Extract (and) Quercus Robur Bark Extract) during in-cosmetics in April.

Vitachelox is a selection of optimized botanical compounds designed to act as anti-pollutants, skin protectors, free-radical scavengers and chelating agents on various common pollution-induced triggers.

Having tested and confirmed the safety and efficacy of the extracts, the company will roll out these active ingredients of botanical origin for the pharmace­utical, health food and personal care industries.

Vitachelox and data on its anti-pollution properties will be presented at in-cosmetics Global.