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The winners of the 2017 Best New Product Awards have been announced

 

The consumer-voted CPG awards were piloted by independent market research firm, BrandSpark Internat­ional. The winning products were determined by the votes of over 10,000 North American consumers.

 

Beauty and Personal Care Winners

  1. Conditioner: Pantene Expert Intense Hydration Conditioner
  2. Shampoo: Pantene Expert Intense Hydration Shampoo
  3. Facial mask: L'Oréal Paris Pure Clay Mask
  4. Mascara/Primer: L'Oréal Paris Voluminous Primer
  5. Lip color: Burt's Bees Lipstick
  6. Men’s body wash: Old Spice Hardest Working Collection Body Wash Dirt Destroyer Steel Courage
  7. Men’s deodorant/antipers­pirant: Old Spice Hardest Working Collection Invisible Solid Odor Blocker Lasting Legend
  8. Women’s deodorant/antipers­pirant: Secret Fresh Antipers­pirant and Deodorant Invisible Solid, Cool Waterlily

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