Clariant Formulation Range Creates Emotions with Playful Textures

Make way for texture—Clariant launched its Playing with Beauty! beauty care range.

Meant to disrupt potentially monotonous beauty routines with an engaging and interactive experiences, this range falls in line with the growing trend of creating an emotional impact on consumers—the industry at large has been doing this by aligning products with consumer values, creating personalized experiences and, like Clariant, creating memorable and exciting formulations.

The line includes the following:

1. Play!—A body wash that (texture-wise) resembles modeling clay, which becomes a moldable foam that conditions the skin and restores lipid barrier function. Clariant’s Plantasens Olive LD SP ECO (INCI: Hydrogenated Ethylhexyl Olivate (and) Hydrogenated Olive Oil Unsaponi­fiables) mimics the feel of silicone, while GlucoTain Plus (INCI: Capryloyl/Caproyl Methyl/Glucamide (and) Lauroyl/Myristoyl Methyl Glucamide) enhances foam production.
2. Mix!—A peel-off, cleansing face mask applied in dual mousse and gel layers, which form an emulsion meant to soothe and remove effects of indoor pollution. Ingredients include Eosidin (INCI: Propanediol (and) Water (aqua) (and) Citrus Unshiu Peel Extract) to reinforce skin barrier function and Aristoflex AVC (INCI: Ammonium Acryloyl­dimethyltaurate/VP Copolymer) to provide a “melting” effect.
3. Shape!—A lightweight, gel conditioner that keeps its shape while in packaging, and is meant to aid in styling and hair health. Nipaguard SCL (INCI: Sorbitan Caprylate (and) Capryloyl/Caproyl Methyl Glucamide (and) Potassium Sorbate) provides antimicrobial benefits, while Genadvance Hydra (INCI: Lauryl/Myristyl Polyrici­noleate (and) Glycerin) moisturizes.

Additionally, all three formulations include ingredients from Clariant’s Plantasens line, which add sustainable benefits to the range.