in-cosmetics North America Goes Global

Two of the world’s leading beauty markets will be well represented at in-cosmetics North America, as a number of leading personal care ingredient suppliers from Asia and Brazil will present at the show.

Asian exhibitors include AT Lab (C82), which specializes in microcap­sules, botanical extracts and natural preservatives; Athena Co Ltd (C55), a bioactivity and marine organism specialist; KCI Lt (C49), which develops emollients, moisturizers and cationic surfactants; and Sunjin Beauty Science (C61), which makes UV filters, pigments and scrubbing agents.

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From Brazil, the show will welcome Allergisa, known for its safety, efficacy and photopro­tection capabilities; Chemyunion, which focuses on delivery systems, plant extraction and organic synthesis; Plantus, which specializes in essential oils, fixed oils, butters and vegetable extract; along with Assessa, Maian and Nanovetores.

“Mintel research points out that when it comes to the latest beauty trends, America’s multi-cultural women are the most enthusiastic and are particularly interested in following the K-Beauty trend, with 29% saying they have a three or more-step skincare routine,” said Daniel Zanetti, exhibition director, in-cosmetics North America. “We’re also seeing US brands launching K-Beauty style formats and textures, including sheet-masks and jelly cleansers. In Brazil, despite the economic slow-down, Euromonitor International predicts that the beauty and personal care market there will hit approximately US$36bn this year.”

He adds: “Interpreting those trends will be key to North American brands and formulators growing sales in the coming year. in-cosmetics North America offers an exclusive opportunity to learn about and sample the next-generation K-Beauty and Brazilian ingredients without having to travel to those countries.”