Diamond Wipes Acquires Ode to Clean for More Sustainable Products

Diamond Wipes has acquired Ode to Clean, a wipes brand using only plant starch, presenting a new opportunity in the creation of "clean" wipes. As Neutrogena recently discovered, all manner of single-use products are under the sustaina­bility microscope. And consumers are not afraid to speak out. In this context, Diamond Wipes' strategic move is a logical one.

Diamond Wipes is launching new version of Ode to Clean wipes featuring a biodegradable substrate and "improved formulation of Bioperoxide," a non-toxic "enzyme that produces a pure form of hydrogen peroxide."

"More and more customers are becoming environm­entally conscious of the products they use in their daily lives."

Ode to Clean was founded in 2016 by Solugen, a biotechnology company, which developed Bioperoxide. The wipes are reportedly manufactured using solar- and wind-powered manufact­uring. The result, according to Ode to Clean, is a safe product that "reduces the waste and pollution in the production process."

"We saw a need for natural cleaning wipes without toxic chemicals," said Eve Yen, founder and CEO of Diamond Wipes Internat­ional, Inc. "More and more customers are becoming environm­entally conscious of the products they use in their daily lives. Ode to Clean is the perfect solution that customers can feel safe using in their homes."