Transformational Beauty Products Are the Future

As we saw at the 2016 in-cosmetics in Paris, texture-shifting products are heating up. Offering textures that evolve from one state to another, such as a foam to a liquid, ingredient companies are getting into the game.

A new analysis from Mintel notes that a focus on texture can improve the consumer experience of moisturizing color cosmetics, which could eventually incorporate textures such as jellies and waters that improve spreadability and absorption.

Other transfor­mation could include a cream or oil that could metamorphose into a powder, according to the Mintel story.